Talk Retail to Me

Master Data Management: The Backbone of Omnichannel Retail

June 22, 2021

This week, Senior Managers Heidi Csencsits and Mike Johnson talk about a recent client project, where The Parker Avery Group helped a home décor retailer define and standardize product attributes across 50,000 items to improve the omnichannel customer experience and merchandising effectiveness.  The two retail experts also outline the importance of strong master data management and governance as the backbone of all retail omnichannel initiatives, as well as best practices and tips on getting started. 

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Introduction music:  On My Way by Kevin MacLeod

Cover image by Jorge Guillen from Pixabay

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