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Join retail and consumer goods industry experts for these casual ”coffee shop” discussions where The Parker Avery Group team shares insights and realistic advice from past industry experiences and the firm’s many consulting projects. Our podcast features occasional guests from the firm’s roster of retail and CPG clients, along with partners and industry colleagues. Get to know the team’s unique culture and why we form long-term relationships with so many of our clients.
Episodes
Tuesday Jun 22, 2021
Master Data Management: The Backbone of Omnichannel Retail
Tuesday Jun 22, 2021
Tuesday Jun 22, 2021
This week, Senior Managers Heidi Csencsits and Mike Johnson talk about a recent client project, where The Parker Avery Group helped a home décor retailer define and standardize product attributes across 50,000 items to improve the omnichannel customer experience and merchandising effectiveness. The two retail experts also outline the importance of strong master data management and governance as the backbone of all retail omnichannel initiatives, as well as best practices and tips on getting started.
We invite you to learn more about The Parker Avery Group's consulting services by visiting:
https://parkeravery.com/services/
Introduction music: On My Way by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4163-on-my-way
License: http://creativecommons.org/licenses/by/4.0/
Cover image by Jorge Guillen from Pixabay
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