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Join retail and consumer goods industry experts for these casual ”coffee shop” discussions where The Parker Avery Group team shares insights and realistic advice from past industry experiences and the firm’s many consulting projects. Our podcast features occasional guests from the firm’s roster of retail and CPG clients, along with partners and industry colleagues. Get to know the team’s unique culture and why we form long-term relationships with so many of our clients.
Episodes

Tuesday Feb 25, 2025
The AI-Driven Demand Signal: Unifying Retailers for Seamless Success
Tuesday Feb 25, 2025
Tuesday Feb 25, 2025
In this episode, Tricia Gustin is joined by Sam Iosevich from Parker Avery and Dilip Popat from Novulis Consulting to discuss how AI-driven demand signals transform retail and CPG industries.
The conversation explores the power of the Enterprise Intelligence Hypercube, an advanced platform that integrates data across all organizational functions to provide real-time, actionable insights. Sam and Dilip share how AI enables retailers to address inventory productivity, revenue variability, and margin pressure while emphasizing the importance of clean data for successful AI implementations.
Key Takeaways:
- What is an AI-driven Demand Signal? An AI-driven demand signal unifies data from multiple business functions (finance, supply chain, pricing, etc.) into a single, real-time signal. The Hypercube platform makes this possible by centralizing and structuring data for AI-powered insights across the organization.
- The Importance of Data Quality: High-quality data is crucial for effective AI-driven demand signals. Sam Iosevich explains how the Hypercube addresses data challenges and prepares it for AI algorithms by cleaning and structuring data across different functions.
- Real-Time Agility: AI allows retailers to make quicker, more informed decisions using real-time insights. This agility helps avoid stockouts, optimize pricing, and enhance supply chain efficiency.
- Cross-Functional Insights: The Hypercube enables all teams within a retail organization to access data and projections, helping them comprehend how their actions impact demand and work together more effectively across departments.
- Integration with Existing Systems: Despite many retailers' complex and fragmented technology landscapes, the EI Hypercube integrates seamlessly with legacy systems, ensuring that existing applications can easily access data.
- The Continuous Journey: Implementing AI-driven demand signals is merely the start. Retailers must persist in refining data, adjusting to new trends, and expanding AI applications throughout the organization.
Tune in to learn how AI and data integration can elevate your retail operations and drive meaningful business outcomes!
Related Reading:
Parker Avery Blog | Optimizing Data Readiness for AI in Retail: A Complete Guide
https://parkeravery.com/optimizing-data-readiness-for-ai-in-retail/
Enterprise Intelligence Case Studies:
Enterprise-wide Planning Solution Drives Global Retailer’s Agility
Markdown Optimization Solution Vastly Improves Retailer’s Sell-Through and Margin
SKU-Level Forecasting Accuracy Drives Strategies for Precision and Growth
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Contact Information:
- Parker Avery Website: https://parkeravery.com/enterprise-intelligence/
- Novulis Consulting Website: http://www.novulis.com/
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