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Join retail and consumer goods industry experts for these casual ”coffee shop” discussions where The Parker Avery Group team shares insights and realistic advice from past industry experiences and the firm’s many consulting projects. Our podcast features occasional guests from the firm’s roster of retail and CPG clients, along with partners and industry colleagues. Get to know the team’s unique culture and why we form long-term relationships with so many of our clients.
Episodes
Tuesday Nov 01, 2022
Tuesday Nov 01, 2022
Tricia Gustin, Senior Director of Marketing for The Parker Avery Group is joined by Parker Avery’s CEO, Robert Kaufman, along with Senior Manager John Lawing. The trio takes a deep dive into the product development process and supporting PLM systems. Based on their decades of experience helping Parker Avery clients enhance this key functional area, they also highlight best practices and innovations that retailers and brands should be considering, as well as common pitfalls to avoid. Questions covered include:
- What is product development and what roles are involved?
- What key capabilities are the most important?
- What are the best practices for product development and PLM system implementations?
- Alternatively, what common mistakes or biggest challenges do you see today?
- What innovations can improve a company’s product development capabilities?
To learn more about Parker Avery's retail and product development experience, clients, and consulting services, please visit https://parkeravery.com
Introduction music: On My Way by Kevin MacLeod | Link: https://incompetech.filmmusic.io/song/4163-on-my-way | License: http://creativecommons.org/licenses/by/4.0/ | Cover image by Jorge Guillen from Pixabay.
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