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Join retail and consumer goods industry experts for these casual ”coffee shop” discussions where The Parker Avery Group team shares insights and realistic advice from past industry experiences and the firm’s many consulting projects. Our podcast features occasional guests from the firm’s roster of retail and CPG clients, along with partners and industry colleagues. Get to know the team’s unique culture and why we form long-term relationships with so many of our clients.
Episodes
Tuesday Jul 28, 2020
Tuesday Jul 28, 2020
In this episode, we focus on deep analytics. Parker Avery experts Clay Parnell and Sam Iosevich discuss how retailers and consumer brands can embrace analytics into their business models to enable cross-functional collaboration and deliver meaningful financial results. We explore questions like:
- While the recent disruptions have put an even stronger focus on integrating digital and physical channels and deeply understanding customer behavior, it certainly makes sense to involve analytics to some extent, but are these the most important areas right now?
- What are other top key areas or business challenges on which retail & consumer goods companies should focus their analytics investments and efforts?
- How can an analytics system integrate into a company’s existing operating model without a major disruption?
- What prerequisites—besides data cleanliness and governance—are needed for a company to begin embarking on its analytics journey?
- What skills or resources are critical to ensuring successful outcomes?
- What benefits have been realized by retailers and consumer goods companies who’ve successfully adopted an analytics-driven mindset?
Learn more about The Parker Avery Group's retail consulting services by visiting: https://parkeravery.com/
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Introduction music: On My Way by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4163-on-my-way
License: http://creativecommons.org/licenses/by/4.0/
Cover image by Jorge Guillen from Pixabay
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